Given that I love animals, I’ve always been against animal testing for cosmetic purposes. It’s a hot topic at the moment, with make up artists like Kat Von D actively standing out against cruelty, and other famous brands like MAC hiding behind a vague smoke screen, I felt I had to actively research, and ask myself: is all my make up cruelty free? Here’s what I found…
FOUNDATION – Rimmel ‘Wake Me Up’ NOT CRUELTY FREE
I’ve been using this foundation since I was 16, as I love the coverage – it’s heavy enough that it covers spots, but still lets my natural freckles come through. However, after a lot of research – they’re not exactly screaming about this – I found out that they do test on animals where required by law. This is a tricky one, as it means that technically the foundation that I pick up in Brighton Boots probs hasn’t been tested on animals, but the fact that company test on animals at all is something I want to avoid.
POWDER – Max Factor ‘Loose Powder’ NOT CRUELTY FREE
This was another really difficult one, as when you type ‘does Max Factor test on animals’ into a search engine, it tries to skirt round the truth and suggests that you search for ‘does Revlon test on animals’ instead, which is interesting in itself. According to PETA, Max Factor is not a cruelty free brand, which means I’m looking for an alternative.
CONCEALER – Collection 2000 ‘Lasting Perfection’ CRUELTY FREE
Collection is a beauty brand that I used to wear when I first got into make-up: aged 13, when I thought that blue eyeshadow and clear mascara was a hot look. However, Collection really upped their game with their concealer – a beauty steal that went on to become one of the nation’s most loved. It provides excellent coverage, and can be used as a contouring cream/base for highlighter. Luckily, Collection state on their website in clear text that “Collection Cosmetics, or any third party acting on our behalf, has never conducted and will never conduct any animal testing on any of our products”. If you don’t know – get to know!
CONTOUR – Revolution ‘Ultra Sculpt and Contour Kit’ CRUELTY FREE
They caused a stir when they released an eyeshadow palette that was almost identical to Kat Von D’s, but the animal rights activist will be pleased to know that they copied her with their animal testing policy! Makeup Revolution, as well as being one of the cheapest options on the market, is strictly cruelty free. I’m obsessed with this, at £4 it’s such a bargain and it holds really well, so I’m over the moon that I can use it without feeling guilty.
EYESHADOW – Revolution ‘Iconic Palettes’ CRUELTY FREE
Like I said, I’m very obsessed with Revolution! These palettes emulate the look of the famous Urban Decay palettes, they stay on for absolutely ages, and they have really lovely tones which blend really well. Again, these are only £4, so you can get a couple of colour schemes for a fraction of the price of some of the market leaders.
MASCARA – Barry M ‘Feature Length’ CRUELTY FREE
Famous for their iconic ‘Dazzle Dust’ – anyone who loves glitter will know about this – it turns out that Barry M are also passionate about animal rights, making all their products entirely cruelty free!
LIP BALM – No. 7 ‘Lovely Lips Lip Balm’ CRUELTY FREE
Anyone who knows me knows how obsessed I am with No.7, the quality make up brand that is owned by Boots. Unfortunately, it is quite expensive, and as I’m always broke, I can only afford it when it’s Christmas time (last year my Mum bought my a No.7 make up advent calendar which sparked my obsession). All No.7 products – and Boots products – are strictly cruelty free! I also recommend the No.7 ‘Airbrush Away’ primer.